A multi-disciplinary Creative Director
based in NYC
My body of work focuses primarily on promoting luxury goods and experiences through the fashion and beauty sectors. Select list of clients include: Tom Ford International, Moda Operandi, Bottega Veneta, Canada Goose, Equinox, Tiffany & Co., Michael Kors, and Carolina Herrera.
MODA OPERANDI
Creative Director
MAY 2019 - Present
Led rebrand of Moda Operandi identity system—launched in September of 2019. Led creative development of all brand partnerships and editorial features—including seasonal messages, Trunkshow features, and designer profiles. Worked cross-functionally to develop first co-op program for Moda Operandi—leveraging our creative and marketing offerings to external brand partners.
SPRING STUDIOS
Associate Creative Director
FEBRUARY 2017 - MAY 2019
Managed a team of six creatives and developed creative content for a range of global beauty and fashion clients including Tom Ford, Marc Jacobs and Persol. Led creative development for launch of a new category for Tom Ford International: TF Timepieces. Led creative development on new business front—securing a range of new business—most notably a global campaign and positioning for Canada Goose and Equinox.
WEDNESDAY AGENCY
Senior Art Director
APRIL 2015 - FEBRUARY 2017
Led development and creative ideation of digital-first campaigns within the luxury space for brands including Tiffany & Co., AG Jeans, Michael Kors, Bulova, and Estee Lauder. Worked with brands to develop a relevant content strategy with platform-specific content for optimal consumer engagement. Designed and managed development of immersive e-commerce experiences within the luxury space.
MODCo Creative
Art Director
JUNE 2012 - APRIL 2015
Logo development and brand management for clients including Campari, Capezio, Vera Wang, Lane Bryant, and Broken English Jewelry. Wire-framed, designed, tested and managed web development process for launch of multiple client sites. Concepted and developed photoshoot and storyboards for national ad campaigns. Art directed catalog and national ad campaign shoots. Managed retouching of image selects. Art directed and developed storyboards for three :30 second TV spots for kitchen appliance brand, Bella. Managed casting for shoots.
BERLIN CAMERON UNITED (WPP)
Designer
JUNE 2011 - JUNE 2012
Created unique ad concepts and design materials for clients including Stoli, Comcast, ING Direct, Speedstick, Wyndham Hotels, and Hennessy. Produced OOH, digital billboards and interactive windows for Stolichnaya Vodka. Developed new unique bottles for launch of two new flavors of vodka for Stoli. Provided interns with technical and creative direction.
MICHIGAN STATE UNIVERSITY
Bachelor of Fine Arts
2010 Graduate
Graduated Spring 2010. Resident mentor for junior & senior year. Worked four years at daily student newspaper, The State News, and reached Design Director position. Director of Advertising at student governing body, RHA.