Balenciaga Eyewear

BALENCIAGA:
Promoting Demna Gvasalia’s coolest shades of the season.

Objective: Promote sell-through of Demna Gvasalia’s latest eyewear collection for Balenciaga on Moda Operandi.

Solution: Partnered Kering Eyewear to shoot a completely street cast editorial featuring exclusive eyewear styles only available via Moda Operandi. The street casting direction aligned the editorial more closely with Balenciaga’s brand ethos—authentic people with original style. Worked to position Moda Operandi as a creative engine—helping brand partners, like Balenciaga and Kering Eyewear, with content that will resonate with the Moda Operandi customer.

Scope: Art Direction, Production, & Casting