Eyes of Tom Ford

TOM FORD:
A Capsule Collection Perfect For Any Disco

Objective: Promote the newest product assort within the Eyes of Tom Ford category—a bold and daring disco-themed collection. Product should be hero and should compliment the existing brand world built by Tom Ford International.

Solution: Developed a range of 80s and disco-inspired treatments to compliment the collection theme. Treatments were applied across launch stills and to all original video assets creating a cohesive aesthetic across all communications and global markets.

Scope: Concept, Art Direction & Editing

BTS Note: The “dance” floor screen used in production is actually a Apple computer monitor turned into a spinning, rotating and tilting surface…

Photography: Brendan James
Director: Brendan James
Editing: Chad Powell
Production: Creative Chaos
Agency: Spring Studios