TF No.001

TF Timepieces:
No. 001—set apart by exquisite textures, “weave” customization and sleek construction.

Worked with Tom Ford International to launch and establish a distinct and on-brand visual identity to launch—for the first time ever—Tom Ford into the timepiece category. For the launch of this unisex timepiece, a variety of on-figure, still-life and e-commerce assets were captured for use across all marketing channels—including a customizable timepiece building portal.

Each timepieces was glorified in a macro setting—on black and grey—to showcase the flawless construction. The nude human figures compliment the natural textures used in construction of the pieces as well as accentuate the fit and closeness to ones body. The simplicity of the figures allows for an impactful visual while nodding to the wrap functionality of the timepiece bands and unisex nature of the piece.

The unique strap design becomes the inspiration and basis for all art direction—light gliding across, hands and arms woven together or locked in embrace.

Luxe Customization

Each asset aims to communicate customization and ease of use. Motion assets were created to help further demonstrate the “weave” technique designed by Mr. Ford.

Photographer: Richard Burbridge
Still-Life Photographer: Brendan James
Director: Mario Godlewski
Score: Fall On Your Sword
Production: Creative Chaos
Agency: Spring Studios