MO: Sun & Sea

A Vacation Mindset:
Moda Operandi showcases the best High Summer Curation

Objective: Drive awareness and demand for the high summer season’s best pieces and Moda Operandi product curation.

Solution: Developed first-ever co-op program for Moda Operandi helping to elevate editorial content with paid partnerships—including exclusive content, brand inclusions, hero marketing placements, etc. Raise over $45,000 in content contributions from participating brands offsetting production costs and creative development fees—positioning Moda Operandi as a creative resource and agency to its brand roster.

Scope: Art Direction, Editorial, Content & Marketing Planning, Production

Photographer: Ward & Kweskin
Make-up: Homa Safar
Hair: Lauren Palmer Smith
Model: Jennae Quisenberry & Demy de Vries
Stylist: Caitlin Burke
Location: Matador Beach, California