Amazon: “Style, Delivered”

Fashion directly to your door—the hardest part—narrowing down the selection.

Objective: Develop a national advertising campaign promoting and building brand awareness for Amazon Fashion and its growing fashion—trend and brand—offering.

Solution: Aligned the ease of shopping (service) and playful styles (brand-mix) into one communication message—”Style, Delivered.” Style personas were developed to communicate the range of choices available via Amazon Fashion—the tribes or personas included everything from workwear to party girl outfits to lounge around the apartment attire.

Also, notice how we’ve seamlessly integrated the logo—for recognition and fashion alignment—with a locked off frame throughout the whole entire spot.

Scope: Concept & Art Direction

Concept & Creation

Tying the Amazon logo to fashion and its incredible service—was no easy task—but, taking inspiration from the cult classic, Mary Poppins, Amazon looks like the service that has it all and with ease. The shipping box, Amazon’s offering, is anchored center stage.

As a tech product and service offering—it was important to build in more playful and day-to-day interactions…

Director: Cass Bird
Director of Photography: Shane Sigler
Stylist: Kate Young
Hair: Esther Langham
Make-up: Frank B.
Agency: Wednesday Agency