CG: NYC by Ward & Kweskin

Canada Goose delivers true protection from unpredictable Spring weather anywhere.

Objective: Truly launch Canada Goose in Rain as a leader in functionality and protection. Demonstrate the breadth and versatility of Canada Goose in Spring across Rain, Wind, LWD and Knitwear. Only Canada Goose’s adaptable, function-first approach to design delivers true protection from unpredictable spring weather anywhere.

Solution: For the Spring 2019 campaign, we go to five cities around the world—Vancouver, New York, London, Paris and Beijing—and ask photographers based in each to show us city life in spring. Each photographer is outfitted with hero pieces from the Spring Collection, showing us how staying dry, sheltered and warm allows them to be in the right place at the right time to capture their unique perspective of their city. Each shares an exclusive look at their artistic process, their approach to the campaign, and their experiences wearing Canada Goose products in the field.

The photographers are undaunted by the unpredictable elements, demonstrating how Canada Goose enables them to pursue their passion. Wherever you are in the world, and whatever the weather may bring, Canada Goose will help you get the shot.

Scope: Art Direction, Concept & Production

New York by Ward & Kweskin

“You know Spring is upon you in New York City when the first days of warm weather descend after a long winter. A new palpable energy rejuvenates and brings life to the city.”

Global Representation: Five Key Markets

Photographer & Cast: Kamil Bialous, Ward & Kweskin, Virginie Khateeb, Cian Oba-Smith, Lou Yang
Editor: Juan Palacio
Music Composition: Fall On Your Sword
Production: Eshia Alvarado
Grade Color: Company 3
Agency: Spring Studios